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You are opening your new nail business, and planning your treatment/service menu and the prices.  How do you go about it? a. Look around locally and see what others charge, and 1. put your prices a bit lower OR 2. put your prices higher b. Come up with prices that seem reasonable and ask your…

Cherry-picking is a very common issue in the nail industry. Nail professionals are mixing nail product brands and breaking systems every day. It is perceived that the main problem coming out of this practice is service breakdown. In some cases, this may be true. When the incorrect polymer powder is used with a monomer liquid,…

Some clever marketing has created a ‘buzz’ about a BIAB type of product that has not only got nail pros ‘buzzing’ but also their clients! But what is it?? BIAB stands for “Builder In A Bottle”.It is a type of UV gel that is a ‘builder’, that happens to be ‘in a bottle’!!! Nothing more…

What is the Relevance of ‘Vegan’ labeling and marketing in nail products? This is the definition of ‘Vegan’ from The Vegan Society: “Veganism is a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose;…

MMA stands for methyl methacrylate. The first thing to understand is that there is a very big difference between MMA “monomer” and MMA “polymer”. When MMA is polymerized into long chains, it is no longer a monomer, it becomes a polymer. Monomers are individual molecules, while polymers are very long chains of monomers.  MMA can typically…

The nail sector focuses so much on nail art, brands, allergies, and ‘what everyone else is doing’, that it often forgets the important aspect of hand and nail care! It is this that supports our services! Without hand and nail care, our services will either fail or not be as effective as we want.  THE…